WebOpportunity
Product launch planned
Customer announces a new product launch.
Inform marketing & sales — use the timing.
Right signalRight actionMore money
truffalo. The right
signals for more revenue. Proactive. 24/7.
Find your first web signals in 60 seconds
- Free web signals
- Right now
- No registration
Today's signals
3 new- CRMOpportunity
Customer often books launch products
Historically books around product launches.
Proactively offer a launch package.
- EmailRisk
Offer still unanswered
Last offer expires in 3 days, no response received.
Follow up now, before it lapses.
Use cases
Every source grows your pipeline potential
18use cases1 of 3 source types active
Web
External signals, always on. See early what is happening at customers and prospects. Spot opportunities and risks early on.
- Product news
- New decision-maker
- Growth signal
- Demand signal
- Brand presence
Tell us who you are and what you sell to whom. Choose signals and sources.
CRM
Patterns in your pipeline. Spot what bookings and deal movement mean for your revenue — before a quarter is lost.
- Contract deadlines
- Churn risk
- Deal status
- Revenue growth
- Buying rhythm
Upload your CRM data and map the fields.
The day-to-day, covered. Keep an eye on running business and miss fewer of the small signals that quietly cost revenue.
- Sales signal
- Customer feedback
- New contact person
- Offer without reply
- Emotion
Connect your mailbox and set the basic preferences.
ROI calculator
What truffalo is worth for your team
A projection based on studies by McKinsey, Salesforce and Harvard/BCG. Rough figures are enough. Nothing leaves your browser.
Your organisation
Gross margin
50 %
Margin is pre-filled from your industry (Damodaran, NYU Stern). Adjust it if you know yours.
Study-based profit effect p.a.
€211,000additional gross profit per year, calculated with the most conservative study figure
ROI 25×Investment: €8,544 per yearGrowth plan · 8 seats · €299/month incl. 1 seat + €59 per additional seat
Where the impact comes from
Time
2,285 h
per year for research & prioritisation — about 1.4 h per day and rep that truffalo takes over.
Salesforce, State of Sales, 6th ed.
Timing
81%
of buyers make up their mind before they talk to sales. Reach them first.
6sense, B2B Buyer Experience Report 2024
Impact
+40%
higher work quality with AI — more relevant outreach, every time.
Harvard Business School / BCG
Pipeline
40–60%
of lost deals just fizzle out without a decision. Spot stalling deals in time.
Dixon & McKenna, The JOLT Effect
- Formula
- (Active customers × avg. revenue per customer) × 3% revenue uplift × gross margin.
- Revenue uplift from AI
- McKinsey 2023 reports a 3–15% revenue uplift from AI in marketing & sales. We calculate conservatively with the lower bound, 3%.
- Gross margin by industry
- Damodaran (NYU Stern), US, Jan. 2026. Marketplaces = Software (Internet), Publisher = Publishing, Media & PR agency = Advertising, Software = System & Application, Fintech = Financial Svcs. (Non-bank), Market research = Information Services, Headhunter / Compliance / Events = Business Services, Other = total market excl. financials.
- Time on research & prioritisation
- Salesforce, State of Sales, 6th ed.: researching prospects 9% + prioritising leads and opportunities 8% of working time.
- Timing
- 6sense, B2B Buyer Experience Report 2024: 81% of buyers decide before they talk to sales.
- Impact
- Harvard Business School / BCG, Navigating the Jagged Technological Frontier (field experiment with BCG consultants).
- Pipeline
- Dixon & McKenna, The JOLT Effect: 40–60% of lost deals end without a decision rather than going to a competitor.
- Investment
- truffalo Growth: €299/month incl. 1 seat + €59 per additional seat; seats = midpoint of your sales-rep range.
Industries
Built for industries with a high density of sales signals
Pick your industry to see what truffalo finds for one of your typical customers.
Example · Autos
Autohaus Mayer
A car dealer advertising on your marketplace
WebOpportunity
Campaign for new SUV model launched
Launches a sales campaign for the new SUV model.
Contact the marketing lead, ask about the campaign budget.
CRMRisk
No bookings for 6 months
Last booking 6 months ago. Before that: 3 campaigns for earlier model launches.
Reactivate by referring to earlier launches.
EmailRisk
Launch offer expiring soon
Offer for the launch campaign expires shortly. No response received.
Follow up now, before the offer lapses.
Pricing
Three tiers. One goal: more revenue.
Billing period
1 user
Your team sizeStarter
You see what is happening at your customers and prospects. You spot opportunities and risks early. You are always well informed.
€99/ month
Incl. setup & 1 user
+ €19 / per additional user
Cancel monthly
Source types
- Web included
- CRM not included
- Email not included
18 use cases
Growth
On top of that, you spot patterns in bookings and pipeline in time, and see what they mean for your revenue.
€299/ month
Incl. setup & 1 user
+ €59 / per additional user
Cancel monthly
Source types
- Web included
- CRM included
- Email not included
27 use cases
Pro
On top of that, you keep an eye on day-to-day business and miss fewer signals that cost revenue right away. Miss nothing, overlook nothing.
€599/ month
Incl. setup & 1 user
+ €199 / per additional user
Cancel monthly
Source types
- Web included
- CRM included
- Email included
42 use cases
All packages include:
- Signals dashboard
- truffalo AI bot
- Actions upon signals
- Onboarding
- Account statistics
- Free CRM
Pilot programme
Start pilotBecome a pilot customer – 50% discount!
Shape the product and influence the roadmap — on any tier, cancel monthly.